Soft & Gentle TVC

The brief was to create a TVC to launch a new range of intimate skin care from Soft&Gentle.
Using beautifully illustrated characters, real flowers and crafted animation we wanted to show the importance of taking care of your body without patronising the consumer, whilst retaining a sense
of distinctive and attractive styling. I wanted the typography to be sympathetic to the advert and this was treated beautifully and free flowing.

The attributes of delicacy and soft fragrance enabled women to easily identify the product category. The end result is a sophisticated and contemporary advert which gives the brand a new positioning.

The product launched exclusively in Boots and generated a sales uplift of 300%.
The creative featured in the Grocer as a ‘Top Campaign’ in the personal care category.

Watch the TV ad now.