Godrej -
Provoke Liquid Blonde TVC

Home of both Liquid Blonde and Touch of Silver, Pro:voke are the experts in all things blonde.

Liquid Blonde, a new product specifically developed for natural and highlighted multi-toned blonde hair, was looking for it's first TVC - both to build awareness of it's expertise in the field, and ultimately, boost it's sales.

After presenting numerous concepts to client, and working with them to source models, wardrobe and propping, I art directed both an underwater and studio shoot. Working alongside the producer and director, I briefed in and creatively directed the edit, music composition, overlaying of VFX, and the voice over artist.