L’Oréal Partner Shop

The brief was to design a CRM campaign for L’Oréal Partner Shop. The client wanted to celebrate their vegan range of products for the month of January. It was important for the designs to continue on from a Christmas and New Year campaign which utilised 3D rendered graphics and to be sympathetic to the LPS brand tool kit.

I explored imagery using food which linked to the ingredients of various products, plus a more natural approach using trees and ferns. The chosen concept was then used across all web banners and media which I supplied and designed.