Frozen Planet II - OOH Campaign
Frozen Planet II is a popular nature documentary series and a sequel to Frozen Planet.
The OOH campaign coincided with the launch of the series in September. I took the key art and designed and artworked the creative for poster sites across the UK.
Each hero animal was used for both the pre date and post date, in order to drive consumers to watch the series as it aired on the BBC, or to stream it on BBC iPlayer.