Maybelline -
Make-Up Not Make Waste

The ‘Make-Up Not Make Waste’ was a campaign to bring about a BIG change. Consumers were encouraged to bring their finished foundations, unloved liners and old palettes to Maybelline’s
in-store recycling stations.

By partnering with Terracycle it meant that you can recycle ALL your make-up – not just Maybelline’s.

I worked with the Creative Director developing website using assets and guidelines supplied to
us from Maybelline. I then went on to design and supply all online banners, and social overlays
for Instagram.