Gloucester Quays -
Spring Brand Campaign 2022

A great opportunity to complete a brand campaign and put Gloucester Quays back on the map after the pandemic. The aim was to let their audience know that Gloucester Quays is still a great place to shop with fantastic brands on offer at up to 70% off the retail prices.

The ‘Now We’re Talking’ campaign puts brands at the heart of the conversation in a fun and creative way. It also nodded to the fact this was now a chance for people to meet up and chat again after being in various lockdowns. The speech bubbles add intrigue and get the consumer talking about what Gloucester Quays has to offer. Not only working well as an OOH campaign the creative really lent itself to social media and worked well in small ad spaces.

I wanted the posters to be fairly minimalist giving priority to the logos and message, a bold step away from the clients usual photographic approach. I chose a slightly muted spring colour palette which is contemporary and stylish.