Global Women in News

Working with the team at BBC Creative I assisted in developing the internal GWiN campaign. The aim being to bring Women in News to the fore-front of broadcasting and encourage other women to use their voice and promote GWiN.

An abstract silhouette of a women was designed to create the background pattern and then using brand colours from the BBC News colour palette in varying tints this added depth to the design. 

The approved visuals and colours had to be signed off internally and then rolled out across all digital touch-points including web banners, emails and social. I was also responsible for putting together a Kit of Parts and a mini guidelines pack that was then distributed to the internal GWiN teams for them to use and populate communications moving forward.