Lifestyle Outlets

The brief was to excite prospective brands encouraging them to let space in each of the outlet centres. The vision was to change peoples perceptions of outlet shopping by visualising a combination of strong retail, exciting leisure and entertainment content.

Lifestyle Outlets creates city spaces where people want to spend time - from meeting and relaxing to working out. Destination and place-making were key to increasing dwell time and letting people experience all that was on offer.

Four different personalities were created that would resonate with potential clients, whilst also showing the diversity of the outlet offering. These were ‘Perfect Mix’, ‘Place-making’, ‘Events’ and ‘Collaboration’. By carefully choosing a mix of product/objects web can change the face of Outlet Shopping.

I helped with the product selection, created the ‘paper people’ skipping chain and other handmade elements - (I love getting hands on with projects where possible). I art directed photographers, assisted on the propping, worked with retouchers and led the creative direction. I also designed the brochure.